Top global fashion brand list released

US Business Weekly adopted INTERBRAND's method. Not long ago, it launched the list of the 100 most valuable brands in the world in 2005. 16 top fashion brands are on the list, once again showing the great charm of top brands.

"Business Week" and INTERBRAND have been pushing the list of the 100 most valuable brands in the world for several years, and the selection criteria have remained the same. That is, the brand value of entering the short list must exceed one billion US dollars; it must be a global brand. Overseas sales must be at least 1/3 of their profit; publicly available marketing and financial data must be available.

From the latest issue of the list we can see:

1. The top-level fashion brand “threshold” has reached US$2.677 billion.

In this election, Mercedes-Benz ranks first among the top fashion brands with a brand value of US$20.06 billion. Even Armani at the bottom of the list, the brand is worth $2.677 billion, well above the $1 billion "threshold."

2. Top fashion brand performance continues to rise.

In this list of top fashion brands, except for the top four Mercedes-Benz, BMW, LV, and GUCCI, although other brands have a slight decline, but the performance has continued to rise; and There are 2 (ZARA, BULGARI) latest rankings, increasing the top fashion brands entering the list to 16.

3. The car brand is unique, fashionable clothing and bags brand is the main force.

On the list of fashion apparel bags has 7: LV, GUCCI, Chanel, ZARA, Hermes, PRADA, Armani; watches and jewelry have 4: Rolex, Tiffany, Katia, BULGARI; famous wines also have Hennessy, Wyatt There are two Champagnes; there are three car brands, Mercedes-Benz, BMW, Porsche, and occupy the first two "chairs."

4. France is still a top fashion brand powerhouse, Italy is less coquettish.

The six top fashion brands on the list came from France, four from Italy, one each from Switzerland, the United States, and Spain, and three German cars without exception were all cars.