China Brand Leaders Summit held in Beijing Jinli to include two awards

On November 23, the 2013 (2nd) China Brand Leaders Summit and the 2013 C-BPI (China Brand Power Index) Industry First Brand Awards Ceremony sponsored by the Ministry of Industry and Information Technology were held at the Beijing National Convention Center. Mr. Zhang Bufan, General Manager of Marketing Department of Goldlion (China) Co., Ltd., and Mr. Lin Junyi, Brand Director of Marketing Department were invited to attend the meeting.

More than 500 guests analyzed in depth the Third Plenary Session of the 18th CPC Central Committee. The development of the Chinese market and the trend of policy changes shared the brand's successful experience and discussed the strategic opportunities and precision marketing of the rise of China's “brand dream” under the new era. Actual methods.

As a national brand event, the conference commended the top five companies in all walks of life for the 2013 China Brand Power Index (C-BPI) study. Goldlion came out in the menswear industry and gained recognition in various aspects such as popularity and reputation. It won the title of 2013 C-BPI Tie First Brand and the first brand of leather shoes.

Mr. Zhang Bufan, general manager of Jinlilai Marketing Department, said at the meeting that the reason Goldlion was able to achieve such achievements was mainly to adhere to the "four ones."
China's first men's brand. Jinli was founded in 1968 and is the oldest menswear brand in China. Jin Lilai started from a tie and used the business philosophy of “Diligence, Honesty, Honesty, and Faithfulness” to create a unique men's world that focused on doing men's wear for 45 years. After nearly half a century of glory and precipitation, Goldlion still maintains a youthful mentality in the menswear market, and has never changed from the brand concept to the business direction.

45 years of consistent product quality. Goldlion always regards the “golden philosophy” of exquisite, quality and comfort as the origin of design. From the design team to the fabric craftsmanship, Goldlion insists on choosing the top international resources to collaborate, injecting the top luxury bloodline into Goldlion menswear.
Unique tie craft. Since the establishment of the brand, Jinlilai has started the development and production of ties, and has made great contributions to the men's wear brands. The production of each Goldlion ties requires 11 processes. The exclusive pleated ties achieve a historic breakthrough in the development of domestic ties from flat twill to three-dimensional twill, and the production process is second to none.

Creating a national brand of 100 years is the vision of Jinlilai. Mr. Zhang Bufan said in an interview after the meeting that Jinlilai is focusing on brands, products, and terminals, and continues to strengthen the core competitiveness of the brand. At the same time, speeding up the transformation of retail terminals, launching high-end e-commerce, improving customer management concepts, and comprehensively enhancing consumer shopping experience and services are also being carried out in an orderly manner in accordance with Goldlion's plans.