Where is the development of small brand home textiles?

Where is the development of small brand home textiles?

No matter what to buy, brand is always the focus of people's attention. The same is true in the textile industry, and consumers seem to feel assured when they see the brand. Now, home textile brands such as Rollei, Fuanna, Mengjie, and Mercury have ranked in the front rank of many home textile brands, and they are called the first-line home textile brands in the industry, and sales of these brands in the e-commerce market are also far ahead. That is where the development of small-brand home textiles is.

At Dieshiqiao, there are many big home textile products, but the number of small brand home textiles is endless. From the turnover of the double eleven day, we can see that the performance of first-line home textile brands is far greater than the brand behind. Whether it is online or offline, the market is big but difficult, and the heads of home textiles of several small brand companies at Dieshiqiao have stated that big brands will be integrated and become bigger, while small brands will have to do market segments and find their own characteristics.

"Characteristics" is easier said than done, even if it is a first-line home textile brand, it is not a good idea to talk about their own characteristics. In fact, there are few characteristics of home textile products, and people in the industry know that flat-screen printing by Fiona Home Textiles is well-made, but consumers are paying for the well-known Fu Anna brand. The strategy of many home textile brands at Dieshiqiao is something that you and I must have, but also more than you, so there is nothing in a home textile store. However, one of the features is not, and even the company staff or dealers say What are the characteristics of their own brand?

In fact, the home textile industry is not lacking in "characteristics", such as the Oriental embroidery embroidery and Gu embroidery in the home textile industry, the Scandinavian style product in Islay and the Royal embroidery in Tangle. How can these characteristics be subdivided? Although bedding is a traditional industry, it is not difficult to find out by careful observation that there is actually much room for improvement and improvement. These “points” are the intentions and careful understanding of life. Small brands can also have big features. If many home textile brands of Dieshiqiao want to get a slice of the market, they should do their homework and set up their own distinctive banner so that the company will continue to move forward. .


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