ABC children's clothing brand leader in China's children's wear with the launch of Xiaodame network activities, online and offline solicitation link after more than a month, has finally come to an end, is entering the next step in the award. The activity ABC adopted a new mode of "cross-border cooperation" in the children's products industry and combined efforts of the Internet, terminal stores and educational institutions to cross-border efforts to build cross-border industries into the focus of attention. In the increasingly fierce competition, relying solely on the "advertising war" "price war" has been unable to reach the brand long-term development goals, win-win cooperation is becoming a trend. "Mercedes" and "Giorgio Armani" to create a special version of the sports car, "LG" combined "Prada" production of limited edition mobile phone, "Lamborghini" United "Nokia" launch commemorative mobile phone, "Coca-Cola" joint "World of Warcraft" for large-scale publicity Etc., are typical success stories. Facts have proved that cross-border marketing cooperation has become an irresistible trend. Cross-border cooperation with different industries, can promote the brand to expand communication space. In China's children's products industry, cross-border marketing has not been well used, it is clear that the "ABC Creativity Contest match with the Daren network contest" cross-border marketing, the industry is undoubtedly a major initiative. Pictured: ABC with a small part of the participants participate in the player photo It is understood that the ABC creativity contest with a small Daren network solicitation contest http://xdr.twabc.com.cn/index.html Apart from the Internet for large-scale Dissemination and ABC fourth-generation terminal stores in the strong support, but also combined with the red, yellow and blue parent-child educational institutions for cross-border cooperation, Qingli activities to create the most popular show this year. It is reported that the educational institutions of red, yellow and blue are the first early education brand in China. Currently, there are over 300 kindergartens with more than 500 parent-child gardens and over 70 high-quality bilingual kindergartens in millions of families High-quality early education guidance and services. The ABC joint red, yellow and blue parent-child park in Quanzhou, Xiamen branch park set up entry points, in addition to disseminating brand concept, pay more attention to the educational activities of the campaign itself, with "love to let TA a dream" as the promotion theme of the ABC brand hope by virtue of this The event is devoted to enhancing the creativity of children and focusing on the healthy growth of children. Some industry sources said that the ABC creativity contest with a small network of people solicitation contest either from the creative, the number of participants or large-scale multi-linkage, are rare in the industry. In particular, this activity ABC brand in the children's products industry to create a cross-border cooperative marketing, ABC brand or product is bound to bring more and more real brand experience. The impact of this well-planned cross-border linkage will inevitably provide an effective reference for the development of children's products industry.
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